One of my friends who is into comping and hunting out free things sent me a link a while back and said if I went on it I could get a free beauty sample, and could send her one back in return. I wasn't really sure what she was talking about, but check out the link and the company and saw that it was a beauty sample offer from So Post, a company that connects brands with people. So I decided I was happy to give it a go, applied, and sent the offer back to Vicky.
At this point I was still a bit sceptical about what I'd get back, thinking it would just be a sachet with a tiny little drop of product in it, so I was quite surprised to receive a mini tube of Benefit Primer in the post - very usable, and lasted a little while too - a win all round.
I'm not sure where these free samples that are sent via So Post are advertised - whether the brands market these samples, or there's exclusive deals with freebie sites - I've only ever seen them promoted on one freebie page I joined - but since receiving the primer I have received some other bits and pieces all of which I have liked and enjoyed using (apart from the Max Factor lipstick which I gifted to my sister as the colour didn't suit me).
To me this is how sampling should be - you get enough product to make a judgement on the colour, scent, whether it suits your skin tone/type - and then you talk about it on social media/to your friends - and maybe buy a full size product as well. Much better than a foil sachet with barely anything in it. I realise that some brands may not have the resources for this - but if the ones that do produce a limited number of samples - which people are claiming for themselves - sending to friends and thus spreading the word - and talking about it afterwards - then there is value in offering free samples in this way.
I think my favourite of the samples I have been lucky enough to receive is the YSL Touche Éclat Foundation - I got to choose a shade I wanted to try and it arrived in a box with another bottle which was one shade warmer - I didn't expect that! I'm trying to make the samples last and not use them every day as I really like the coverage/finish and the colours are ideal for me - there's quite a lot in each little bottle though, and they were colour matching in store as well so I managed to grab an extra sample. The only low point is the price - a full size bottle is around £32.50 - still it could me one of those make-up items worth the investment.
Have you received any great samples or freebies lately? If not then the Facebook group and website Latest Free Stuff is a good place to go to see what offers are around. Getting some free beauty samples has definitely been fun!